The Director Board was determined to promote King Coffee export, conquer global coffee markets and make King Coffee become a Vietnamese coffee brand which is caught on by coffee lovers in the world.
March 2017: King Coffee ranked third in top-selling coffee products on T-Mall – one of three key websites of Alibaba, including Taobao.com, Alibaba.com with more than 6 million of active users.
March 23-25, 2017: King Coffee was introduced in the 96th China Food & Drinks taken place in Chengdu, China. King Coffee then was liked and warmly welcomed by consumers in China.
April 2017: King Coffee was sold in 40 supermarkets of Kim’s Club and in more than 300 trading websites in South Korea.
April 20, 2017: April 2017: TNI Corporation opened a TNI King Coffee production factory in Nam Tan Uyen Industrial Zone, Binh Duong. The factory was equipped with modern coffee production line to supply King Coffee to the international market.
May 17-19, 2017: King Coffee was the only Vietnamese coffee brand participated in SIAL China 2017 and created a strong impression to distributors, experts and consumers in China particularly and in all over the world generally.
May 25-30, 2017: King Coffee was introduced to Singapore consumers in Singapore Food Expo 2017.
June 5-8, 2017: CEO Le Hoang Diep Thao accompanying Prime Minister Nguyen Xuan Phuc went to Tokyo in the official visit to Japan and affirmed that King Coffee would conquer Japan market.
June 27, 2017 – July 1, 2017: CEO Le Hoang Diep Thao accompanying senior delegation of President Tran Dai Quang went to Belarus and Russian Federation. In Russia, Mrs. Le Hoang Diep Thao signed contract with GAMMA LLC.
October 2016: King Coffee- a premium coffee brand of TNI Corporation - was created.
November 2016: King Coffee was presented to Korean market in Café Show 2016.
December 2016: King Coffee was introduced the first time in America at Thuy Nga Paris By Night live show 120 – the first-class live show of Vietnamese Community in the US. Currently, almost Vietnamese supermarkets in the US have sold King Coffee to meet demands of overseas Vietnamese.
July 2015: TNI Corporation was established under the management of CEO Le Hoang Diep Thao. Hundreds of Vietnamese leading coffee experts have come here and undertaken many different positions to operate the global distribution network, as well as connect with overseas offices in main markets such as America, China, Korea, Singapore, Thailand, etc.