Predispose for Vietnamese coffee and agricultural products to penetrate the Middle East market

Dubai is known as the Gateway to the World. Businesses from countries and territories are exempt from tax and all procedures when investing here. Through the International Exhibition EXPO 2020 and with TNI King Coffee decision to open an office in Dubai, Vietnamese coffee and agricultural products will have more opportunities to penetrate the Middle East market through this world’s most expensive trade center.

This is the sharing of Ms. Le Hoang Diep Thao – Founder and General Director of TNI King Coffee Co., Ltd. on a business trip to Dubai to attend the International Exhibition EXPO 2020 (10/2021 – 03/2022). At EXPO DUBAI 2020, TNI King Coffee is the authorized unit to connect businesses to Dubai Gateway.

TNI King Coffee booth at the World Expo 2020 Dubai (10.2021 to 3.2022)

The government of Dubai has invested up to 9 billion USD for the International Exhibition EXPO 2020 on a total area of 48 hectares – many times larger than Disney Land and organizes many interesting cultural activities.

Every 5 years, the International Exhibition EXPO 2020 is an opportunity for countries to showcase their culture, science, tourism and progressive components. This time International Exhibition EXPO was held in Dubai. Therefore, EXPO DUBAI 2020 not only helps visitors visit and experience the whole world at one place, but also opens up opportunities to access nearly 200 markets every day in Dubai.

“At EXPO DUBAI 2020, a lot of tourists visit the Vietnam Exhibition House to want to learn about Vietnam and are warmly welcomed by the staff, true to the hospitality culture of Vietnamese people. They are delighted with the image. Photographs of Vietnamese landscapes and loves Vietnamese food and drinks, especially Vietnamese coffee,” said Ms. Diep Thao.

As the representative of Vietnamese coffee and agriculture at the International Exhibition EXPO 2020, Ms. Diep Thao said, TNI King Coffee is preparing for the opening of an office and launching the first Flagship Store in the Middle East. opening opportunities for Vietnamese coffee and agriculture to penetrate the Middle East market through Dubai Gateway.

TNI King Coffee has a partner to export coffee to 120 countries and territories, and is continuing the strategy of expanding the international market through the Dubai Gateway channel. “Through distribution and franchising, TNI King Coffee is rapidly going out into the world, introducing global consumers to Vietnam’s delicious coffee,” said Ms. Diep Thao.

In parallel with the above efforts, TNI King Coffee submitted to the Ministry of Agriculture and Rural Development Vietnamese a dossier of granting the right to TNI King Coffee to make a world record record for Vietnamese Robusta coffee.

“Vietnamese Robusta coffee has the necessary and sufficient conditions to do that. If the job receiving this record is announced right at the International Exhibition EXPO 2020, nearly 200 countries and territories will know about Vietnamese coffee, expanding export opportunities for this product”, Ms. Diep Thao determined collection.

It is known that businesses will participate in the event of EXPO DUBAI 2020 between 12/2021 and 3/2022. TNI King Coffee will cooperate with the International Cooperation Department (Ministry of Culture, Sports & Tourism) to organize Vietnam Day (30/12 2021) and Vietnam Coffee Week (1/1/2022).