Recently, on her personal Facebook page, Ms. Le Hoang Diep Thao, CEO of King Coffee coffee brand has just announced the launch of an autobiography in English called The Queen of King Coffee on December 29 at the Dubai event. Expo 2020.
“The release of this book will also mark a new trade relationship of the Vietnamese coffee industry with the Middle East and world markets,” said Ms. Thao.
Cover of the autobiography of Ms. Le Hoang Diep Thao. (Photo: King Coffee).
According to King Coffee CEO, Vietnam has just been honored by Guinness World Records as the world’s largest Robusta exporter, recognizing Vietnam’s position as a “power” in the coffee industry.
Thao believes that this is the right time for Vietnam to choose coffee as a strategic economic sector and build a national coffee brand.
“That is also the reason why I attended Dubai Expo 2020, choosing this time to announce to the world the achievements of Vietnam’s coffee industry and launch the book The Queen of King Coffee”, Ms. Le Hoang Diep Thao To share.
The content of the book will revolve around the journey to conquer the coffee world as well as the birth of TNI King Coffee. “I believe that the book will spread the positive energy of Vietnamese women to women in the Middle East in particular, and the world in general, so that they can be confident in themselves.” TNI King Coffee expressed.
The first version of the book will be written in English and sold on the Amazon e-commerce platform as a digital Kindle book. In the future, the book will be translated into Arabic, Russian, Chinese…