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中文 (中国)The female CEO shared her sincere thoughts with everyone, especially the women at the “Fantastic Women’s Day 4.0″ on the occasion of International Women’s Day March 8. The event aims to motivate women and young people to start their own businesses and determine the directions and goals for their lives.
Women Can Do is a series of programs to support women and young people in starting a business in the post-Covid-19 period.
WOMEN MUST ALWAYS BE IN THE MIND OF DEVELOPING OUR VALUES EVERY DAY.
CEO Le Hoang Diep Thao – who has contributed to the success of Trung Nguyen Coffee chain to King Coffee’s female general – said: “For women, in any time, any era. Women are always in a position to develop their values in family life, in starting a business for themselves, businesses and community values. Efforts to move forward, developing your own values will first be a source of encouragement for your children and family to go further. But above all, in order to be successful, we first need to define our own goals. These goals will be built from the capacity, bravery and education of each person. Everyone born into this life has a mission of opportunity. If we discover an opportunity and find out what our mission is, then we will decide to go down that path.”
At the seminar, the atmosphere was lively when women cared a lot about business in the 4.0 era and how to overcome prejudices and enter the speed race. Ms. Thao analyzed the difference between the roles of men and women in business, according to which it is the woman who is able to break through at “decisive turns” for her own life.
It’s never easy for a startup and not for a woman herself. The roles of men and women are equal. In ancient times, there was a concept that “Men build houses, women build nests”. However, nowadays, women will go along with men’s economic development. And of course men will also share, listen and be with women so that they both build houses and nests. Although men are well known and have many advantages, women are not inferior. When we understand the essence of the problem, we will aim for specific target values, push our car on the track through the bend, make a spectacular breakthrough.
The male role always has an advantage, but women should also know that they have strengths that men do not have. According to science, women with maternal instincts are inherently more resilient than men. And in the career track, women have the ability to break through very well and even more than men. In order for businesses to reach their destination faster and more successfully, the “bends” are very important. With men, they always have great fears, so in the “decisive bends” they are often very distracted. But with women it is different. Especially for Trung Nguyen, G7 or King Coffee, I always make the decision. I always pinpoint the decisive moments, and thanks to my intuition, those cornering sessions are all successful.”
The wife is a very important key holder in the life and career of every husband. Husband and wife start a business together, a family startup is a good thing, it is a consensus to cultivate life. But how to balance between family and business, separating positions will be clearer. Business is like entering a game of chess. On the chessboard, the husband is ‘King’, I am ‘Queen’. I am the one who can advance to the last “Pawn” position. And I can confidently say: Women always have the power to decide the winning board. Women are an effective supporter of men, the success of men is the existence of women.
THE SECRET OF SUCCESS IS SUCCESSFUL LIFE.
In addition to stories about starting a business from Trung Nguyen, now expanding internationally with King Coffee, Ms. Diep Thao believes that the secret of success is maintaining it for life. After setting a goal, each person needs to persevere on the path of starting a business. When we strive to overcome all challenges, our career will flourish beyond imagination. “When starting to do something, don’t think about the bright auras of success. What I personally wish for women is to start from the concept: I will face many difficulties. Then I will be mentally strong enough to get through it all. Success takes great effort. Believe, boast, grasp.”
HURRY CONFIRMED KNOWLEDGE, DETERMINATE HOW THE COMPETENCE CAN DO.
Let’s start with those. Knowledge is very important for everyone, especially us women. For young people, get rid of true karma. often very idyllic. Practice from the new little ones to the even bigger ones. If you do not go through the first small step, you will not be able to continue. The level of bravery must be enough because the start-up stage requires bravery and great effort.
Not only do we set short-term goals, we also have to conquer long-term goals in the next 10 or 20 years. – Ms. Thao emphasized.
Times are getting harder and harder now. Starting a business is difficult, running a business is even harder. But difficult, doesn’t mean we get discouraged and give up. The start-up era 4.0 does not belong only to men with advantages and challenges. Industry 4.0 differences change consumer purchasing decisions. Determine your own core energy. You see, core competencies are very important. If you go from the roots of the family, it is easier and more stable. But going alone must be confident in your own ability. You have to be observant because opportunities always abound in difficulties. When society is still full of fluctuations and always moving, it is women who break through and affirm to conquer the set goals.
I chose to develop the Women Can Do project because I want all women to be able to fulfill their dreams. The project is a model just enough for a start-up. It may be like a small business, with not much capital, but King Coffee offers Women Can Do support to women, which will help them determine the first steps and business goals that are necessary and sufficient. We need you to learn and experience how to make your own business, even if it’s small, to be successful. Starting a business that borrows a lot from the very beginning will fail at the starting line. Let’s start right in our capacity, our bravery to be more stable, more confident, we understand that work must have a balance between happiness and career development. If you make a mistake, do it again, go carefully and firmly. Obviously, you have to know how to cut your losses, but don’t force your losses to be wrong, and then you still want to go wrong and make mistakes.
Luck will come when you are ready and seize the opportunity. That philosophy still holds true to this day. Only when we are ready can faith and perseverance go far. I want girls to know that if you are undervalued or discriminated against, if you face adversity then you have to proudly use any opportunity even the smallest opportunity to prepare for it. your life today and the sweet results tomorrow is coming. Approach everything with love and strength. This doesn’t always work. But love and steadfastness will carry us through the ups and downs, help us to persevere so that our determination will go far.
Performed by: Gia Anh
Image and Design: KKD
Women Can Do is a project that provides start-up solutions on the basis of technology 4.0, with 2 business models, WE HOME CAFÉ and WE Agent.
This is a project founded and operated by female coffee general Le Hoang Diep Thao – CEO of TNI King Coffee. Through cooperation with the Vietnam Women’s Union, the project will help connect about 18 million women who are members in 63 provinces and cities across the country with the goal of supporting 100,000 start-ups to be able to lose weight soon. built 100,000 small and medium enterprises (SMEs) after the COVID-19 crisis, contributing to economic recovery and improving the status of women in the family and in society.
King Coffee is a coffee brand dedicated to building by Mrs. Le Hoang Diep Thao – a female general in the coffee industry of Vietnam. After 5 years of establishment, King Coffee has made rapid development in both domestic and international markets. Recently, this brand has been selected by the Ministry of Culture, Sports and Tourism as the representative brand for Vietnam’s coffee industry to participate in the World EXPO 2020 Dubai (October 1, 2021 – March 3, 2022).
Currently, King Coffee coffee products are present in more than 120 countries and territories, including major markets such as China, USA, Japan, Russia, Singapore, Korea… The first restaurant in the United States, located at 321 W Katella Ave Ste 142 Anaheim, CA92802, just 10 minutes walk to the famous Disney park. The shop is located in the bustling Anaheim GardenWalk area – the shopping and outdoor entertainment center east of Disney Resort with many great restaurants and shops.
King Coffee’s success comes from the product quality itself. This is possible thanks to the blend of beans such as Arabica, Robusta, Eselsa, Culi, Catimor … and many other special coffees. At the same time, some types of King Coffee blend between coffees grown from the best lands in the world such as Ethiopia, Columbia, Guatemala, Kenya, Brazil, Jamaica, Indonesia… combined with a mysterious oriental recipe. . The artisans who love their job are always creative and research new types of coffee, especially the taste is for coffee lovers and young people who are just learning to drink coffee.
