Tầm nhìn sứ mệnh

BELIEVE

CONNECTING AND DEVELOPING THE COMMUNITY, LOVE PEOPLE AND COFFEE FRUITS FOR A WORLD THINH VUONG AND SUSTAINABILITY

Vision

To become the world’s leading Asian FMCG coffee brand, contributing to the sustainable development of humanity.

Mission

To connect and develop a community of people who has the love and passion for coffee to contribute to a prosperous
and sustainable world.

Core value

Global Aspiration
Inspired Creativity
Outstanding Execution 
Sustainable Development


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